Privacy Policy

Last updated: 29/01/2026

At Make It Pop Marketing (“we”, “our”, “us”), your privacy matters. We’re committed to keeping your information safe, sound, and only used for the purposes you’ve agreed to. This policy explains what information we collect, how we use it, and your rights.

By using our website, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We may collect and process the following information:

- Personal details

Such as your name, email address, and any other information you provide when you fill out a contact form, sign up to our newsletter, or get in touch.

- Usage data
We collect information about how visitors use our website (for example, pages visited, time spent on pages, and clicks) through tools such as Google Analytics. This helps us understand what’s working and improve user experience.

- Cookies
Cookies are small files stored on your device that help the website function correctly and provide insight into how visitors use the site.

2. How We Use Your Information

We use your information to:

Respond to enquiries and communicate with you.
Provide the services you request.
Send newsletters, updates, or marketing emails (only where you have given consent).
Monitor and improve website performance.
Meet legal and regulatory obligations.

3. Lawful Basis for Processing

Under UK GDPR, we process your personal data using the following lawful bases:

Consent – when you opt in to receive marketing communications.
Contract – when processing is necessary to deliver services you have requested.
Legitimate interests – to respond to enquiries, improve our services, and operate our business effectively.
Legal obligation – where processing is required by law.

4. Sharing Your Information

We never sell your data.

We may share your information with trusted third-party service providers (such as website hosting, email marketing platforms, and analytics services) who help us operate our business. These providers are only permitted to use your data for the purposes of providing services to us.

5. Data Retention

We keep your personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

You may request deletion of your data at any time. If no legal reason exists to retain it, we will remove it.

6. Your Rights

You have the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your personal data.
Object to how your data is processed.
Request restriction of processing.
Request data portability.
Withdraw consent at any time.
Opt out of marketing emails using the unsubscribe link provided.

7. Cookies

We use cookies and similar technologies to:

Ensure the website functions correctly.
Understand how visitors use our site.
Improve performance and user experience.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect how the website functions.

8. International Data Transfers

Some of our service providers may store or process data outside the UK. Where this happens, we ensure appropriate safeguards are in place to protect your personal information.

9. Data Storage & Security

Your personal data is stored securely using reputable third-party systems and platforms that comply with data protection legislation, such as website hosting providers, email marketing platforms, and analytics services.

We take reasonable technical and organisational measures to protect your personal information, including access controls, password protection, and secure storage systems. Only authorised persons have access to personal data.

While we take appropriate steps to safeguard your information, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Updates to This Policy

We may update this policy from time to time. Any changes will be posted on this page with a revised “Last updated” date.

11. Contact Us

If you have any questions about this policy or how your data is handled, please contact:

Paula
Make It Pop Marketing
paula@makeitpopmarketing.co.uk